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Higher Ed Marketing Insights From Paula French’s Article for University Business
Search Influence’s Director of Sales and Marketing Paula French recently wrote an article for University Business sharing expert insights for higher education marketers. This article, titled “How to boost adult learner enrollment by tracking the right costs,” discusses the importance of establishing a metric-driven approach to efficiently attract the modern …
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Not Tracking Cost Per Inquiry? Expect Budget Waste
Key Insights Tracking and optimizing CPI is crucial for higher education marketers to ensure budget efficiency and maximize return on investment. Failing to track CPI can make it difficult for higher ed marketers to correlate marketing success with enrollment, justify budget allocations, and optimize campaigns. Tracking CPI empowers higher ed …
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AI Content Marketing: Achieve More in Less Time [ANYWORD X SEARCH INFLUENCE WEBINAR]
Key Insights: AI content marketing is changing the way agencies, internal marketing departments, and freelancers go about their daily workflow. As more marketers add generative AI to their competitive toolkit, the gap between those who use AI versus those who don’t will grow. This makes jumping on the proverbial AI …
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How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Key Insights Tracking, reporting, and analyzing are three pillars of a successful higher education advertising strategy. From click-through rate to cost per inquiry, several metrics temperature check your paid ad campaign performance. Search Influence and UPCEA collaborated to establish the first industry-wide cost per inquiry benchmark to help higher education …
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Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards
The Search Influence team is excited to announce that we have been named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards. The Empowering Women Awards recognize businesses in the Greater New Orleans region dedicated to helping women succeed both at work and in our community. Learn how …
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Search Influence Makes the Inc. 5000 2024 List
We’re thrilled to announce that Search Influence has made it onto the Inc. 5000 list for 2024! This recognition marks the eighth time we have been honored by Inc., previously being listed on the Inc. 5000 six years in a row from 2012 to 2017 and on the Inc. 500 …
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Search Influence Unleashes a Powerhouse of New Talent With 6 Hires
Search Influence is expanding! Say hello to our “Super Six” — the latest recruits to join our talented team. Jessica Toben, Account Manager A Baton Rouge native, Jess joins us with a degree in Fashion Merchandising and Marketing from Southeastern Louisiana University. With nearly 13 years in the B2B and …
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Social Search: How Gen Z & Millennial Search Habits Are Changing
Key Insights Gen Z and Millennials increasingly favor social search over traditional search engines like Google. As social search becomes more prominent, brands need to optimize their presence on social media platforms to capture the attention of younger, tech-savvy audiences. Social search engines prioritize visual content, which resonates more with …
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Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post
Search Influence Co-Founder and CEO Will Scott recently wrote a guest blog post for our higher education marketing partners at UPCEA. The blog post, titled “Drive Success: Using Recruitment SEO to Fill Higher Education Seats,” takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt …
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Will Scott Talks Higher Education Schema in Seer Interactive Guest Blog
In a June guest blog for B-Corp certified digital marketing agency Seer Interactive, Search Influence Co-Founder and CEO Will Scott breaks down a fundamental, yet often overlooked, higher education SEO tactic: schema markup. Schema markup for higher education websites is a form of microdata added to a website’s HTML to …
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