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First step in writing PPC ad copy: THINK
Earlier this year Anthony, our resident PPC expert, wrote a great blog post titled, Pay Per Click for Dummies? Hire a Professional. Consider this its sequel. A part 2: Electric Boogaloo, if you will. While doing a little Google Maps magic for one of our clients, I stumbled upon this …
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Influencer Profile: Rodney Hess
This is the first of what I hope will become a regular series in which you, our readers, get to know a little more about the most important thing at Search Infleunce, our team members. Rodney Hess is on our Account Management team, supporting Paula Keller and maintaining customer relationships …
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Google Me vs. Facebook: Coming this Fall to a Social Network Near You
The rumors are true. Google wants to challenge Facebook. You may have heard over the past few months from news sources and blogs (like this one which I’m sure you guys all read all the time) that Google was looking to add a social networking aspect to its plethora of …
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Google Display Ad: “Watch This Space”
In my opinion, Mad Men is one of the greatest shows on TV. Not just because it treats television as an art form, but because it also shows that advertising can be too. Print ads, to be specific. Well, with Google’s new “Watch This Space” campaign, they’re showing that display …
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CityGrid Media (an Orange Soda Investor) Scummy Lead Generation
CityGrid Media, who recently invested significantly in Orange Soda (an SEO/PPC firm out of Utah) has chosen to use the favored tactic of Nigerian princes and Offshore Link-Exchangers to drum up business for their new partner Orange Soda. I’m very surprised to see this kind of thing from a company …
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Increasing Facebook Ads Performance with Images
Three methods on how to increase your CTR and leads with ad image selection in Facebook.
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Google homepage logo: A glimpse into my childhood
I don’t know how many of you have been to the Google homepage today, but steer clear unless you want to waste countless minutes playing with bouncing balls. Ahhh, it’s like my childhood all over again. Google unveiled their newest interactive logo today but unlike all the others, the reason …
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The Dangers of Duplicate Content
So you have decided to take your business’s marketing to the next level and you hire a company that guarantees you a functional Web site, which will attract customers and grow your business. Seems flawless, right? Not necessarily. The next thing you know, the site does not rank on any …
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Website Goals: Convert Traffic to Sales!
What is the function of your website? Do you use your website as an information tool? Do you use it as an arm of your sales team? Why not have your website do both? Too often small business owners focus on creating a flashy, aesthetically pleasing website. Instead, they should …
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The Whopper Sacrifice on Facebook is Finally Sacrificed
Not enough people know about sweet little pieces of code that run on your web pages that show you how many people came to visit your site, where they came from, how long they stayed, and how many of those visits converted into actual dollars. Sure, Google Analytics might not …
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