This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
5 For Friday — Links, Stories & Posts For Your Weekend
• Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] – LinkedIn In pulling professional data from their 175 million users, LinkedIn creates an infographic to display which companies are most attractive to potential job candidates. Software and technology dominating the top 5 positions, with Google taking the lead …
Continue Reading >> -
SEO is Dead! Long Live SEO!
Starting in February of 2011, Google began updating its Page Rank algorithms to weed out what they deemed “thin content” and black hat SEO. Google’s algorithmic updates were specifically targeting low-quality content farms and websites engaged in dubious practices to increase their Page Rank, such as keyword stuffing or link …
Continue Reading >> -
Search Influence Team Becomes Bing Ads Certified
As of September 28th, the Search Influence account management team has 12 Bing Ads accredited members on staff in addition to the 12 team members who received Google AdWords certification last spring. We are constantly striving to improve our training and credentials so that we can provide the highest level …
Continue Reading >> -
Read This! — October 2012
Spoooooky October greetings to you, faithful SI readers! We’re back with another Read This, our monthly roundup of the best news you can use to take to the Internet and support your business. Let’s dig in! • Content Recall: Stop Creating Great Content and Produce Memorable Content Instead — Blind 5 Year …
Continue Reading >> -
5 For Friday — Links, Stories & Posts For Your Weekend
• Why Traditional Marketers Are at a Crossroads — Hugo Guzman According to Hugo Guzman, the “Mad Men” days of marketing are over. Of course, marketers no longer smoke cigarettes and guzzle bourbon in the office (or do we?), but Guzman also asserts that marketing professionals are foregoing creative brainstorming sessions …
Continue Reading >> -
3 Reasons Your Company Should Be On Instagram
We all know by now that a social media presence is essential to your company’s marketing strategy. Whole new strategies on how to best use the various networks are being developed every day. Though it may seem like only yesterday your business’s Facebook account was the only one you needed …
Continue Reading >> -
Search Influence Joins Forces With Youth Rebuilding New Orleans [VIDEO]
The whole Search Influence team was thrilled to host a meetup in honor of Mashable’s Social Good Summit at Oak Wine Bar last Monday. In addition to enjoying the delicious drink specials and appetizers by the talented chefs and mixologists, we spent a lot of time talking about social media, …
Continue Reading >> -
4 DIY SEO Tips for the Small Business Owner
My husband and I have some friends who are in town every year at the end of August, without fail, so we know we have a dinner date with this couple at the peak of hurricane season every year. This year, we met our friends on the Saturday night after …
Continue Reading >> -
5 For Friday – Links, Stories, & Posts For Your Weekend
• 9 Facebook Marketing Tips to Improve Engagement – Social Media Examiner Often, small businesses let their social media accounts get pushed aside due to the lack of time or knowledge of how to successfully engage with consumers. Connecting directly with your fans can help grow your business and expand your …
Continue Reading >> -
The Power of Website Content: How to Improve Your Rankings
Today I’m here to tell you a little story about the power of website content. My cardinal rule is “If you want to rank for it, you better say so on your website!” The first step to improving your rankings for a given keyword is ensuring that your website provides valuable …
Continue Reading >>