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Responsive Design: An Introduction
Responsive Design–What’s the fuss about? You hear the phrase “responsive design” but still don’t get it or why you should be paying for it? Allow me to explain it without all of the technical details. Making mobile versions of your website is common these days, but the implementation can make …
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How To De-Personalize Your Search Results
As Google continues to update its algorithm to deliver more local and personalized results to searchers, it becomes harder to get a true sense of where your site ranks in the search results. Below are a few different options for “de-personalizing” the search results you see. First things first, Sign …
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Find Out ‘What’s News’ in Miami, July 11-13
It’s that time of the year again, when media gurus convene for the annual AAN (Association of Alternative Newsmedia) convention, which is set to take over the Miami scene July 11th-13th. The 3-day convention is jammed packed with speakers discussing the latest in media and news technology, including our very …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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Penguin 2.0 May Not Be Done Just Yet
We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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Local U New Orleans: 14 Things You’ll Want to Know
About a month ago, my team and I attended Local U – an online marketing seminar held at Tulane University. It was an extremely valuable, very energizing half-day! Various industry leaders in local SEO have dedicated their time and resources to helping small businesses learn the basics. It was more …
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New Influencer Faces – June 2013
We are excited to welcome five new employees to the growing Search Influence team! Gabrielle Allen has been hired as an Internet Marketing Associate. Born and raised in New Orleans, she graduated from Delgado Community College with an associate’s degree in Web Design. Before joining Search Influence, Gabrielle worked for …
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4 Ways to Build Your Local Presence
Hometown support can keep your small business going through difficult times, and can be beneficial to your community. The people who live in your town aren’t just friends and neighbors; they’re also your customers—or they should be. If the locals in your city don’t know your business exists, it’s time …
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Shoes to Fill: The Red Shoe Society
At a recent Wednesdays at the Square event, I ran into a friend who was sporting red shoes along with a nametag that read, “Ask me about my red shoes.” The Wizard of Oz, of course, popped into my head, but I asked the question anyway. Turns out, the movie …
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Google Slider Replacing the Maps Seven Pack?
Many people have seen the slider on the top of Google search results when searching for “things to do various city,” but have you seen it when searching other local terms lately? When I searched the term, “Pizza New Orleans,” I noticed the slider appearing instead of the seven pack …
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