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5 For Friday — Links, Stories & Posts For Your Weekend
1. Bing Places For Business replaces Bing Business Portal – Small Business Search Marketing Bing has made some significant changes in its local business listing management platform. Bing Places will replace the old Bing Business Portal, and along with the name change comes a simpler system that strips away much of the non-local …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Back to Basics: Meta Descriptions 101 – Search Engine Journal If you haven’t looked at your meta descriptions in over a year or 6 months, it may be time to refresh your meta data. Meta descriptions are the ones that will show up in search results, so they should sound …
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Outdated SEO: A Resource Drain Without Returns
Keeping up with SEO tactics isn’t always easy, which is why the general rule of thumb is to build a good site and network, and wait to be found. Even still, many people are attempting quick shortcuts that have long since been proven less than useful, or even damaging. If …
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Types of Facebook Ads
As Facebook has become a more robust advertising platform, a broad smattering of ad units have shown up all over the platform. Almost every kind of content can be advertised on Facebook, from a text status to a Facebook app to a web site, leading to increased interaction and ultimately …
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Google Places For Business Dashboard Update: News Roundup
Earlier this month, Google started slowly rolling out the new Google Places For Business Dashboard which includes an updated interface, deeper integration with Plus, and a promise of faster updates. The dashboard is now available to all new users in the U.S. To help better understand the new features, we …
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5 for Friday — Links, Stories, & Posts for Your Weekend
The Holy Grail Of Internet Marketing: Owning The Whole SERP — Search Engine Land Search Influence’s very own Will Scott gives a brief how-to on the essential methods of owning your search engine results page. The main points he hits in the post are the importance of branded SERP ownership, …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. The Marketing Value of YouTube – SEO MOZ The author here discusses the impacts YouTube can have for your product. YouTube is a great resource if you are looking to build your brand. It is important that you put up quality videos over the quantity of videos. Check out the article for …
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Getting Personal With My (Promoted) Posts
The Promoted Post Writing this blog post: $8.09 Medium-size bag of Lay’s Chicken & Waffles chips: $1.09 Sponsoring this post on Facebook: $7.00 Being funny and popular on Facebook: Priceless Why Should You Care? Well besides the fact that Lay’s is pushing three atrocious new flavors on consumers, this was …
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Get Real ROI on Facebook with Sponsored Stories
Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new business. However, it’s clear that promoting strong organic posts beyond the natural reach of a page drives the expected post interaction and page …
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5 for Friday – Links, Stories, and Posts for Your Weekend
5 Ways To Pay For Twitter Exposure – Crazy Egg We’re all used to the ads on Google and Facebook, but paid campaigns on Twitter are still unfamiliar for many businesses thinking about a paid advertising campaign online. Here are five different methods to get your tweets seen by more …
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