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Social Media Education and News
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“Today in” Facebook feed highlights local news and events
Facebook has launched, in a small number of locations, a new “Today in [location]” feed. “Today in” will algorithmically identify news and events from the users specified location. For now, the feature is only available in: New Orleans, La.; Little Rock, Ark.; Billings, Mont.; Peoria, Ill.; Olympia, Wash.; and Binghamton, …
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‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing
Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
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“Where You At?” 4 Attractions That Are Owning and Winning the Social Media Game
If you’re anything like me, you’re likely to experience an immediate rush of nostalgia when you hear the phrase “where you at?” Probably because you can recall the early 2000’s when Boost Mobile coined the famous tagline. However, with updates to technology happening all around us, the popular tagline has …
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The Small(er) Screen: How Smart Businesses Attract Customers on YouTube
Remember those cheesy local ads that used to be on TV all the time? Here’s a New Orleans classic. It’s memorable and fun to watch, but TV ads have their shortcomings, specifically cost and targeting. TV is also starting to lose its biggest advantage: the ability to reach a wide …
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Nine Brands Who Have Mastered Instagram
Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
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6 Best Practices on LinkedIn for Your Company Page
Did you know that only 17% of businesses have a company page on LinkedIn? With over 520 million users, LinkedIn has the right to refer to itself as the world’s largest business network. Connecting users with current and potential colleagues and even to future relationships with consumers, distributors, and manufacturers, …
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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations
In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. Social media and the healthcare industry …
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Growing Your Practice on Facebook, Part 4: Reach Your Audience
Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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Growing Your Practice on Facebook, Part 3: Advertising
In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
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