SEO Education and News
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HTTPS: Guardians Of The Google Galaxy
Last week, Google published a blog post stating unequivocally that encryption will be a ranking factor for websites. They said, “We’re starting to use https as a ranking signal.” They did downplay that message slightly by adding the impact would be a small amount of rankings trust: Here is a …
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Survive Your Serving of Google’s Pigeon Pie
Late last week, influencer Erika Karas wrote an informative blog about Google’s algorithm update, Pigeon. The new Pigeon update might make it more difficult for individual businesses to rank among sites that Google deems more useful and relevant to local searchers’ results. Most local directories received a boost in rankings …
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“Pigeon” Algorithm Update Released Thursday 7/24/14
Pigeon: The New Google Local Search Algorithm Takes Flight Yesterday, July 24th, 2014, Google pushed live what Search Engine Land is calling the “Pigeon” update. SEO sources are reporting that this update is specifically affecting the local search algorithm. This update has further intertwined organic and local indicators, algorithms and …
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Call Me, Tweet Me (If You Wanna Rank Me) – Google Update Favors Mobile Sites
Recently, Google released a blog about the importance of having a modern website that supports modern devices. Google has always put emphasis on the user’s experience. Now, they are trying to avoid sending users to sites that don’t promote a good user-friendly experience. Google explains that flash sites will display …
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Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!
Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
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Google Changes The Way Authorship Shows In Search Results
Last Wednesday, June 25, John Muller, Webmaster Trends Analyst at Google, made a pretty big announcement on his Google plus page. In the ongoing effort for a better and more consistent mobile experience, Google has decided to remove authorship circle count and profile photos from search results. Muller said, “Our …
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Has Panda 4.0 Got You Down?
Now that we are 4 weeks post-Panda 4.0, there is a decent amount of data to sift through and determine if a website got caught in the Panda filter. Panda is supposed to provide consumers with search results that are helpful to their needs. This means websites that have some …
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Getting Hands On With The New Google My Business
Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
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In The Game Of Maps, You Either Get There, Or You’re Using Apple Maps
When you think of Apple Maps, you probably think of the disaster that was the iOS 6 Apple Maps update. Apple Maps is infamous for directional errors like having turn-by-turn directions that instruct users to drive across an airport runway to get to an airport. We’ve also experienced client business …
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Google Ranking: No ShortCutts to Success
More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
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