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Industry Insights
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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CCPA and Political Ads: What You Need To Know and Why It Can’t Wait ‘til 2020
The recently-passed California Consumer Privacy Act and proposed changes to political ads will change the digital marketing landscape in 2020. I know what you are thinking: 2019 just started, why should I already be concerned about complying with new rules and regulations that go into effect in 2020? As many …
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4 Reasons Why Digital Marketing Spend Keeps Growing & Isn’t Stopping
Cambridge Analytica. GDPR. Brexit. The 2016 presidential election. Privacy has been at the forefront of national news related to Facebook as well as social and digital media in general for the last few years. Yet, spending on digital marketing and advertising continued to climb in 2017 and 2018, with …
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Why You Should Consider Hiring a Digital Marketing Agency
As 2018 comes to a close, now is the perfect time for business owners and stakeholders to reflect on the year that they’ve had, evaluate the current state of their firms, and develop solid business resolutions for a productive 2019. We often speak with businesses that are trying to decide …
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7 Qualities of an Effective Marketing Agency (and How to Test for Them)
I often joke that, in digital marketing, you’re an expert if you know more than the person you’re selling to. This was recently brought home to me while attending a startup conference: a member of the photography team, who was still an undergraduate in college, said he hoped to open …
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Gutenberg Has Arrived–Are You Ready?
WordPress 5.0 has been officially released as of Thursday after many delays and false starts. Are you ready for this new editor? Short answer: probably not. A New WYSIWYG Editor From WordPress WordPress 5.0 replaces the old native text editor with its new “What You See Is What You Get” …
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How to Set S.M.A.R.T. Marketing Goals
Once you’ve identified the metrics that matter most to your business (download our guide: “Marketing: What Metrics Matter?” for our 4-step process), goal setting is the next step in achieving success. Setting business goals can be a daunting undertaking for some, but it’s much simpler if the right method is …
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Trust Your Marketing to a Team, Not a Machine
You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
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How to Align Your Marketing Team Around a Successful Strategy
With the explosive growth of the marketing technology landscape in the last several years, it can be easy to get completely lost in tactics, technology, and metrics. “Digital marketing is so awesome,” they say, “because you can track everything,” they say. True, but what’s also true is that the 6,000+ …
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The Travel Marketer’s Guide to Capturing the Romance Market
With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
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