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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization
Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in AI-generated answers is now essential for SEO success. Generative Engine Optimization (GEO) is the new frontier: The shift from ranking pages to providing “best answers” across …
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Search Influence Earns Ninth Spot on the Inc. 5000 List in 2025
I’m proud to share that Search Influence has been named to the 2025 Inc. 5000 list of America’s fastest-growing private companies. This marks our ninth appearance since first earning a place in 2011, a milestone that reflects the steady, sustained growth we’ve built over the years. Why This Recognition Matters …
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SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com
I recently automated an SEO process that used to take our team hours of manual work. It now runs in 5 minutes. This isn’t about replacing experts. It’s about getting them out of spreadsheets so they can actually solve strategic problems and get creative with content. Here’s how I built …
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The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison
Key Insights AI search is already reshaping the way users discover content, and using the right tools for SEO is essential to track visibility across AI search platforms. Accuracy matters. Because AI search results are dynamic and context-driven, SEO professionals must continually test and compare tools to ensure their targeted …
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The AI SEO Guide: From Concepts to Application
Key Insights AI SEO means creating content that resonates with humans and is easily interpreted by AI systems. Search engines prioritize semantic relevance, so depth and clarity now matter more than exact keywords. AI models pull from trusted sources, making content accuracy and accessibility essential. Content should align with user …
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Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming. You’re not alone — according to our higher ed research study we …
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Social Search: How Gen Z & Millennial Search Habits Are Changing
Key Insights Gen Z and Millennials increasingly favor social search over traditional search engines like Google. As social search becomes more prominent, brands need to optimize their presence on social media platforms to capture the attention of younger, tech-savvy audiences. Social search engines prioritize visual content, which resonates more with …
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Google officially launches AI Overviews for search
Google announces AI Overviews are available for all US searchers Google is trying to steal your searches, what can you do about it? At yesterday’s Google I/O, Google announced it is rolling out “AI overviews” for all US searchers. Without getting too geeky, the AI Overviews are “retrieval augmented generation,” where essentially Google looks into its large language model (i.e. big ol’ database of knowledge) …
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Higher Education Digital Marketing – Your Key to Growth In 2024
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better …
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#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
High Ranking Keywords and Low Traffic? Are algorithm updates and AI just a red herring for more Google Ads in 2023? It’s not just a #1 position. It’s a rich snippet. And a full-feature rich snippet with images, a bulleted list, and everything. But the CTR (click-through rate) is a …
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