Shane Kretzmann
Shane Kretzmann is originally from Minneapolis, MN and moved to New Orleans in the early 90′s. By age 24 he had started the city’s first Cyber Cafe; Realm Of Delirium, pioneering the industry in Louisiana. As a result of Hurricane Katrina Shane moved to Connecticut where he worked as the Web Service Group Manager for The Walker Group. Shane has since moved back to New Orleans and recently worked with Force Multiplier Solutions where he was part of a team that wrote software used in city bus stops today to alert riders the ETA of their bus.
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7 Tips for SEO Web Developers
Note: This post was updated by Shane Kretzmann on August 31, 2026 to reflect current best practices. It was originally published on August 13th, 2013. Key Insights Web development and SEO are inseparable: A website’s technical architecture directly impacts its search visibility, from how search engines crawl content to how …
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Yes, Your Higher Ed Marketing Agency Needs Developers
Key Insights Higher education marketers need web developers that understand marketing and can think out of the box to solve problems To optimize your higher education marketing strategy, you need visibility in each step of the funnel With so many disconnected systems, you need a skilled development team to track …
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Chatbots – Are They Right for You?
On the internet, there are two kinds of bots, those designed to deliver content or promote a cause and others designed to be a virtual sales assistant or customer service representative. The latter is commonly called a chatbot, and they are popping up all over the web. Facebook added chatbots …
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Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up
Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
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Should You be Using Google’s URL Shortener in Your Social Media Campaigns?
The other day I was visiting my normal news sites, Mashable, Coding Horror, and news.google.com among others. While getting my information download I came across a few postings I thought had true value, and I wanted to share them with my social media friends and family. I immediately went to my …
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The Search Influence Life: A Six-Month Update
I’m coming up on the six-month mark here at Search Influence, and in these last six months, I’ve come to really enjoy this company. I’ve always been rather picky about where I work, as I like an atmosphere that encourages learning and team work. I believe in positive reinforcement for …
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