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Lindsey Schultz
Lindsey Schultz has moved on to other opportunities. -
How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Key Insights Tracking, reporting, and analyzing are three pillars of a successful higher education advertising strategy. From click-through rate to cost per inquiry, several metrics temperature check your paid ad campaign performance. Search Influence and UPCEA collaborated to establish the first industry-wide cost per inquiry benchmark to help higher education …
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4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy
Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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