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Internet Marketing Blog Posts by Alison Zeringue 
Alison is a graduate of the LSU Manship School of Mass Communication. Prior to Search Influence, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Alison is an alumna of Archbishop Chapelle High School in Metairie, LA. Alison is one of five children which means she has a large extended family and enjoys spending time with them! Alison is New Orleans born and bred, trying everyday to be the person her dog thinks she is.
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4 Reasons Why Digital Marketing Spend Keeps Growing & Isn’t Stopping
Cambridge Analytica. GDPR. Brexit. The 2016 presidential election. Privacy has been at the forefront of national news related to Facebook as well as social and digital media in general for the last few years. Yet, spending on digital marketing and advertising continued to climb in 2017 and 2018, with …
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How to Align Your Marketing Team Around a Successful Strategy
With the explosive growth of the marketing technology landscape in the last several years, it can be easy to get completely lost in tactics, technology, and metrics. “Digital marketing is so awesome,” they say, “because you can track everything,” they say. True, but what’s also true is that the 6,000+ …
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The Travel Marketer’s Guide to Capturing the Romance Market
With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
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The Final Countdown: Secure Your Website to Align With Google’s Update to Chrome
The year is almost over, October is finally upon us, and if you’re wondering what you should be checking off of your business plan “to-do list,” then you should definitely place priority on reviewing the security of your website. Starting this month, Google will officially be letting your visitors know …
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Search Influence Teams Up with PCA Louisiana to Prevent Child Abuse
When you hear the words “child abuse,” what is the first thing you feel? For most people, it’s a feeling of disgust and shame, but it’s also a distant feeling. You might think, “I don’t work in education or with children, so what can I do about it?” You probably …
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Spirit of Giving: Good for Your Business, Better for Your Community
When you work with great people, not only do you produce great work and have fun doing it, but together as a team you can do great things outside of the office. This year, my colleagues came through for two families in need, and I’m so proud to tell you …
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The Christmas Influence: Coats For Kids Fundraiser Warms The Heart
As the holidays approached this year, I realized I was getting really caught up in gift shopping, party planning, and the usual hustle and bustle. I wanted to do something to help brighten the season for someone who may not have all those same opportunities. After brainstorming with my co-worker, …
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Facebook Announces Design Changes and New Features for Pages
Yesterday, Facebook For Business announced a new, more “streamlined” design for Pages, which will begin rolling out this week. In addition to the new look, a new feature called “Pages to Watch” will launch, allowing page admins to monitor and compare their page with that of other businesses. Ch-ch-changes! Overall, …
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OMG: No More PIN Verification Required to Change Address on Merged Google+ Local/Social
Spoiler alert: Merged Google+ Local/Social pages are crazy easy to update. Read on for the details. We’ve been talking and brainstorming on address change around here lately as we have two different local SEO clients who are moving their offices in September. Lucky for us, they are both keeping their …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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