5 For Friday – Links, Stories, & Posts for Your Weekend

April 18th, 2014 by Search Influence Alumni


1. SEO 101: Getting the On-Page SEO Basics
– Search Engine Journal

This article provides a ground-floor explanation of some of the basic, on-page SEO elements. Though this article may not seem useful for experts, this article takes into account that the rules for SEO are always changing. A refresher to update readers on what’s changed slightly and what’s stayed the same can help a new site get started and an old site get freshened up. The article also offers some useful tools to help with implementing the basics it suggests.

2. Fix These 5 Email Marketing Missteps
– Mashable

Emails are such a normal part of our daily lives that we forget how to treat it during marketing campaigns. This article describes 5 problems that are commonly found and offers solutions to overcome these issues. It’s important to use whatever tools we have on hand when it comes to marketing, and email is no exception.

3. How to Identify Non-Ranking URL Page Types Using Google Site Search
– Search Engine Watch

The author provides the benefits of using Google’s site search in order to identify and find “valuable indexation metrics” for non-ranking page types. Though the author doesn’t state that this should replace crawling a site, he does state that there are useful details to gleam from a slower and more in-depth study of a site.

4. Marketing 101: How to Create a Successful Influencer #Marketing Plan
– Search Engine Journal

Reaching your target audience means enlisting the help of people with a good voice in the industry, known as an influencer. The article provides a definition of influencer marketing, as well as the benefits that can come from it. There are also a few simple ways suggested in designing the marketing strategy, reaching out to influencers, and keeping them with you. The author also puts emphasis on making sure to have something to offer when reaching out to influencers. Anyone with a steady audience and a good voice does not need or wish to offer any favors for free.

5. 6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet
– Moz

This article gives an interesting insight into the Google changes and updates that experts have expected, but haven’t seen implemented yet. The notes are sensible, and when it comes to changing SEO rules, it’s extremely important to try and stay ahead of the game and to figure out the path that Google is trying to take search.