Link Building Strategies Compared to Body Building Strategies: Strangely Similar

July 1st, 2010 by Search Influence University

One of the most important and oft-overlooked aspect of SEO is link building. Link building strategies are one of the simplest concepts, but most make it more difficult than it needs to be. For instance, Sage Lewis defines link building as, “The integration of useful elements into a whole Web site to allow for the accretion of links through natural means.” Sage obviously doesn’t follow one of the mottos I live my life by: Make things as simple as possible, but no simpler.

Basically, what he’s saying is link building is the process of creating inbound links to your site from other sources. There are a variety of  link building strategies one can use to accomplish this, some of which include article submissions, directories, newsletters, and back links. In fact, just look above for an example! By linking to Mr. Lewis’ article, we’ve just strengthened his site and maybe even drove a little traffic there as well.

For those of you reading who may not be familiar with the SEO process, I may have just confused you more than I helped. So let me put it this way: Link building is incredibly similar to body building. Don’t believe me? Through following these exercises, you add strength to your website and bulk up your legitimacy and visibility.  Didn’t think I could do it, did you? Yay puns!

Just as focusing your workout to target specific muscles will increase body mass, focusing link building from relative sources will increase your site’s exposure and visits. The submission of articles to outside sources is one of the easiest ways of doing this. Make it relative to your site, throw in a few keywords that link to specific pages, and you’re on the fast track to becoming one of the strongest sites on Google!

Another way link building is beneficial is that it makes your site seem like a valuable resource. With enough links, your site could be the first to appear in search engines, just like a body builder is the first person people ask to help them move furniture.

...or be their state's governor.

The more your pages appear in places other than your own site, the more exposure it’ll receive, which makes it appear more legitimate. It turns your site from just another pale, puny face in the endless crowd to a bronzed, powerful, incredibly hard to miss shaven gorilla.

Don’t think you can do it all on your lonesome, though. Body builders need spotters to make sure they don’t drop dumbbells on their dumb bell, and reciprocal links serve the same purpose for you. These are basically agreements between two sites to link back to each other, like a partnership of sorts. This will not only add legitimacy, but you’ll surely get a few views directly from the other site.

So that’s link building in a nutshell!

**Note to body builders** Please don’t take my insults seriously. No harm intended. Please don’t beat me up! Seriously, it wouldn’t be any fun. I look like this guy:

Thanks to d_vdm and Marcus Q for the great pics!