Now Post Reviews Directly to Facebook and Twitter
September 23rd, 2009 by
For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter.
According to the official Yelp blog, any photos that reviewers upload to Yelp.com will also be included when sharing reviews for that business via Facebook Connect. Users also have control over which reviews they want shared and which ones they don’t.
So if your local search visibility matters, let your customers know how they can share their feedback of your business with all their Twitter and Facebook friends with a one-time signup at Yelp and watch your rankings rise.
This is a great website for companies to gain consumer trust. With more and more people being skeptical of standard advertising methods, referrals are becoming the #1 way to build a brand. Having a positive review broadcast through social media juggernauts like Twitter and Facebook is an incredible reflection on the company and has a direct, trackable, and (I would argue) impressive impact on conversion rates.
Kudos to Yelp. I know I use it all the time and I’m sure it will only rise in popularity (Yes, I’m referring a website about referrals 🙂 ).