Key Insights Traditional SEO still matters. Technical health, keyword research, authority signals, and high-quality content remain the foundation of search visibility in the age of AI. AI search changes how visibility is earned. Ranking in traditional search results is no longer enough. Institutions must also earn citations in AI summaries, …
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Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 3/17/2026 to reflect current best practices. It was originally published on 8/20/2025. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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