Your program page has a new audience, and it doesn’t fill out RFI forms. Half of prospective students now use AI tools at least weekly, and most universities have no idea what those tools are telling them. Before a student ever lands on your site, an AI tool has likely …
Continue Reading >>

Many clients think of programmatic advertising the way they think of a billboard: great for getting your name out there, but hard to connect to actual results. That’s a fair instinct, since programmatic is a strong awareness channel. But stopping there means leaving some of its most valuable capabilities on …
Continue Reading >>