Note: This post was updated by Paula French on 5/21/26 to reflect current best practices. It was originally published on June 25th, 2024. Key Insights Fewer than half of PCO units track cost per inquiry (46%) or cost per enrolled student (43%), despite spending nearly $900k annually on digital advertising. …
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Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 5/20/2026 to reflect current best practices. It was originally published on 8/20/2025. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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