Will Scott Speaking at SMX Advanced June 8-9
June 3rd, 2010 by
Next week’s SMX Advanced Conference in Seattle is sure to prove itself a valuable experience for all in attendance. On June 8 and 9, some of the brightest minds in search marketing will gather in Seattle for a conference that has come to be know as a must-attend for those interested in gathering high level actionable information to apply to their strategies.
Will Scott will be speaking on two panels at the two day conference. On the 8th he’ll be joining Marty Weintraub and Lisa Williams on “Opening The Contracts Kimono: Translating Your Pricing Model To Legal Agreement,” to speak on search marketing contracts, who will be defining the overall scope of contracts, and discussing making them performance-based, respectively. Will will discuss the liability aspect of contracts from the perspective of a search marketer who is actively updating and optimizing clients’ sites. This panel will be especially valuable for search marketing consultants and owners of search marketing companies.
Will is also part of a group of search marketers who have taken the initiative to conduct the first ever Foursquare advertiser sentiment survey! The exciting results of this first-of-its kind survey will be presented during the SEO & Vertical Search Track at “Location Services: The New Local Search?” on June 9.
This panel will be moderated by Greg Sterling, Founding Principle of Sterling Marketing Intelligence and the other speakers are to include Vince Blackham, Michael Martin, Mat Siltala, and Dylan Swift. More information about the Foursquare Advertiser Survey can be found on our blog, including profiles on the great companies that took part in making it happen!
Both of these panels will be must-sees next week in Seattle. For more information on SMX Advanced, visit their website. Will looks forward to meeting you at the conference!