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  • Yes, Your Higher Ed Marketing Agency Needs Developers

    March 25, 2022 by in Higher Education Marketing Shane Kretzmann - Leave a comment
    Square thumbnail yes your higher ed marketing agency needs developers

    Key Insights Higher education marketers need web developers that understand marketing and can think out of the box to solve problems To optimize your higher education marketing strategy, you need visibility in each step of the funnel With so many disconnected systems, you need a skilled development team to track …
    Continue Reading >>

  • How a User Experience Audit Benefits Your Business

    October 21, 2021 by in Industry Insights Courtney Cummins - Leave a comment
    Woman typing on laptop computer and media app icons

    Key Insights Website user experience audits help businesses retain users and increase conversions. If you understand the data behind user behavior, you can anticipate a user’s needs when designing and optimizing your website. Examine trust factors, content considerations, and device usage when completing an audit. What Is a User Experience …
    Continue Reading >>

  • What You Need to Know About Website Accessibility

    August 17, 2020 by in Industry Insights Shelby Piglia - Leave a comment
    Person using a screen reader to browse internet

    Key Insights Every business is required to implement certain accessibility standards on their websites, not just major corporations An accessible website ensures that people with disabilities can seamlessly use it Many SEO best practices are also a part of website accessibility guidelines Introduction Having a website that follows accessibility guidelines …
    Continue Reading >>

  • How Does Having an SSL Certificate Impact Your Site’s SEO?

    October 29, 2019 by in SEO Shelby Piglia - Leave a comment

    Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
    Continue Reading >>

  • How to Make Sure Your Website Is Accessible for Everyone

    September 24, 2019 by in Industry Insights Demi LeBlanc - Leave a comment
    Colored Pencils Diversity Tolerance Pens

    It’s safe to say that traffic—and gaining as much traffic flow as possible—is the major goal of anyone’s site. Unfortunately, a substantial amount of us forget about a few key demographics that depend on us to make sites, content, and social channels accessible. To put it into perspective, 360 million …
    Continue Reading >>

  • Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up

    August 12, 2019 by in Industry Insights Shane Kretzmann - Leave a comment
    Woman working at her computer with mobile device and tablet

    Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
    Continue Reading >>

  • WordPress vs Google Sites: Why You Should Be Using WordPress

    March 09, 2018 by in Industry Insights Jared Jones - Leave a comment

    WordPress is by far the most popular website management system in the world and shows no sign of slowing down at all. What started in 2003 as a PHP and MySQL based open source software has turned into a community of millions of users worldwide that all collaborate to make …
    Continue Reading >>

  • Rookie Website Mistakes, Part 3: Your Site Isn’t Mobile-Friendly

    September 01, 2017 by in SEO Search Influence Alumni - Leave a comment
    Man pointing his finger toward a smartphone's touchscreen - Search Influence

    Now that you have learned how to get your website found in Google searches, Part 3 of our Rookie Website Mistakes blog series will explore how to get mobile visitors to stay. It’s no secret that the current generation is keen on the combination of mobility and technology. We are …
    Continue Reading >>

  • Rookie Website Mistakes, Part 2: Not Allowing Google to See Your Website

    August 17, 2017 by in SEO Search Influence Alumni - Leave a comment

    Congrats, you’ve finally created a website for your business! And in the last post in our Rookie Website Mistakes blog series, you even learned how to bring your site up to speed. Now’s the part where you pat yourself on the back and start thinking about how to work your …
    Continue Reading >>

  • Rookie Website Mistakes, Part 1: Slow Loading Speed

    August 10, 2017 by in Industry Insights, SEO Matthew Bains - Leave a comment

    74 percent of customers will leave a website if it fails to load within 5 seconds. And the numbers don’t look too great even if your site is noticeably faster—according to Google engineers, anything slower than the blink of an eye, 400 milliseconds, can cause users to leave a page …
    Continue Reading >>

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