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  • 3 Actionable Ways to Make Your Creative More Diverse

    February 24, 2021 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Kayla Goforth - Leave a comment
    Example of diverse photo assets for ad campaigns

    Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
    Continue Reading >>

  • How to Create Effective and Engaging Video Content on a Budget

    June 10, 2019 by in SEO Kayla Goforth - Leave a comment

    In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
    Continue Reading >>

  • The Strategic Marketing Method to Building Your Brand on Youtube

    April 11, 2019 by in Industry Insights Brennan Schexnaydre - Leave a comment
    Marketers working on a digital marketing campaign for YouTube optimization

    In true Search Influence fashion, I am going to start this blog post the same way we typically start our weekly company meetings, with a quote: “You cannot teach a man anything; you can only help him discover it in himself.” – Galileo Though Galileo provided us with this insightful …
    Continue Reading >>

  • How to Optimize YouTube Videos for SEO

    February 08, 2019 by in Industry Insights, SEO Matthew Bains - Leave a comment

    What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
    Continue Reading >>

  • Don’t Leave Your Website Buffering: How to Make Big SEO Gains with Video Content

    October 14, 2015 by in SEO Chris Henson - Leave a comment

    Everyone likes watching videos on the Internet—funny videos, cute animal videos, cute kid videos, and cute videos with kids AND animals. And while there will always be a place for these videos in our hearts and on the web (what would YouTube be without them?), video content has recently found …
    Continue Reading >>

  • Tell Me a Story: Nonprofit Storytelling Tips for Effective Social Conversion

    August 11, 2015 by in Content Marketing Search Influence Alumni - Leave a comment
    Nonprofit Storytelling Image - Search Influence

    Effective nonprofit marketing (and fundraising) starts with a story. A good story resonates with the audience, advances the mission of the nonprofit, and calls people to action. Nonprofits are unique from their for-profit counterparts, because even more important than facts are feelings. A good story creates an emotional connection between …
    Continue Reading >>

  • Healthy Content: 4 Tips to Drive Conversions in the Medical Industry

    May 20, 2015 by in Content Marketing, Healthcare Marketing Search Influence Alumni - Leave a comment
    Healthy Content Marketing Feature Image - Search Influence

    In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
    Continue Reading >>

  • Five For Friday: Death to G+, Facebook Video Calling, A Tech Movie Rec & More

    May 08, 2015 by in News Chris Henson - Leave a comment
    SI 5 For Friday Image

    1. Schema Marks Up Gmail – Moz Not too long ago, thanks to a pair of excellent blog posts from David and Ian, we learned all about schema—what it is, what it does, and how it can dramatically help a client’s online marketing strategy. After that wealth of knowledge was handed down, it …
    Continue Reading >>

  • How A Little Nip And Tuck Can Improve Your SEO

    March 17, 2015 by in Healthcare Marketing, Industry Insights Search Influence Alumni - 1 comment

    Makeovers aren’t just for mommies looking to restore and improve their post-pregnancy appearance through multiple, personalized plastic surgery procedures. Makeovers can also work wonders for websites in the cosmetic medicine industry. If your website isn’t bringing you a consistent stream of new patients, it may be time to give your …
    Continue Reading >>

  • I’m So Trendy. You Already Know… Using Google Trends on YouTube

    January 08, 2015 by in SEO Search Influence Alumni - 1 comment

    The last time I wrote about Google Trends, I explained how it could be useful in your keyword research process. I am now going to explore how this tool can be used to create a strategically optimized YouTube video. Note: As mentioned in my previous blog, keep in mind that …
    Continue Reading >>

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