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  • 3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising

    May 07, 2020 by in Digital Advertising Marissa Maggio - Comments Off on 3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising
    A person using Youtube's app on a tablet

    Advertising on YouTube grows in popularity each year—especially in 2020, as viewers shift their attention online during the COVID-19 pandemic. Between 2014 and 2016, the number of small-and medium-sized businesses advertising on YouTube doubled (Source: YouTube Global Internal Data, Global, 2016). Traditional TV advertisers should reevaluate whether YouTube can produce …
    Continue Reading >>

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