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  • How to Target Adult Learners and Non-Traditional Students With Digital Advertising

    January 13, 2021 by in Higher Education Marketing Brandt Arceneaux - Comments Off on How to Target Adult Learners and Non-Traditional Students With Digital Advertising
    College graduation ceremony with graduates in caps and gowns

    Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
    Continue Reading >>

  • Advanced Facebook Ads: How to Beat Disapproval

    December 31, 2012 by in Social Media Search Influence Alumni - 3 comments

    While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world’s largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media campaign. Industry standard …
    Continue Reading >>

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