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  • How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal

    October 07, 2021 by in Higher Education Marketing, SEO Cory Agular - Leave a comment
    Graphic of loading web browser

    Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
    Continue Reading >>

  • Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up

    August 12, 2019 by in Industry Insights Shane Kretzmann - Leave a comment
    Woman working at her computer with mobile device and tablet

    Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
    Continue Reading >>

  • Hammer Time! Squishing Fonts Into Text With Base64

    June 19, 2012 by in Industry Insights Search Influence Alumni - Leave a comment

    Ah, fonts. This binary data increases page load time, file size, the number of HTTP requests. Fonts will also cause the page to jump from a basic font to the included one when the font takes longer to load than it does to display the markup. All these hindrances, coupled …
    Continue Reading >>

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