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SMASH 2026 Recap: AI Search and Budget Takeaways for Senior Living Marketers
TL;DR: Three takeaways from SMASH 2026 in Las Vegas: build AI the way you build anything that matters, automate the admin so people can do the creative thinking, and pitch marketing budgets with honest ranges rather than made-up exact numbers. Key Insights AI adoption happens in stages, and the organizations …
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