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Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
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Facebook Remarketing Explained – 4 Steps to Increase Your ROI
Have you ever window shopped for a new pair of running sneakers online and noticed they followed you around the Internet? Advertisements for those sneakers in the same color and size appear on almost every website you browse! You might even be scrolling through your Facebook News Feed and the …
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Surprise Oscar Winner: jcpenney’s #YoursTruly Real-Time Marketing Campaign
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media. The goal of the Oscars campaign was to grab new viewers and continue to update their more-than-outdated, less-than-classy image. To begin, their …
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Out of Site, Out of Mind? The Benefits of Remarketing Campaigns
In advertising, the Rule of Seven states that a potential consumer must see or hear your ad at least seven times before taking action and actually purchasing your product. While this rule is not set in stone, it establishes that you cannot simply engage your target market a single time …
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