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Latest Posts
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  • 5 Things American Businesses Need to Know About GDPR

    July 24, 2018 by in Industry Insights Alula Amare - Leave a comment

    In the wake of the Cambridge Analytica scandal here in the U.S., the General Data Protection Regulation (GDPR) was established by the European Union in May to give users complete transparency on how their data is or will be used. Here’s everything you need to know about GDPR and how …
    Continue Reading >>

  • Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations

    June 27, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Leave a comment

    In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. Social media and the healthcare industry …
    Continue Reading >>

  • 5 For Friday – Facebook Privacy, Google With Your Voice, and Yelp Videos!

    May 23, 2014 by in News Michelle Neuhoff Boyd - Leave a comment

    1. Facebook Defaults Posts From “Public” to “Friends” & Introduces Comprehensive Privacy Checkup – Marketing Land Facebook has finally launched a major change that may have an impact on their real-time efforts. With the privacy updates, users’ posts will now default to only be visible by friends, and all users will …
    Continue Reading >>

  • Quick! Delete Your Instagram Account! (Or Don’t.)

    December 19, 2012 by in Social Media Search Influence Alumni - Leave a comment

    Instagram, the popular photo sharing app recently acquired by Facebook, will be changing its Terms of Service next year. This change in terms, slated to take effect January 16th, provoked a massive storm of criticism because of ambiguous language that some interpreted as allowing the company to sell the licensing …
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  • Marketers Like Us – How I’ve Learned to Stop Worrying and Love Having No Privacy

    May 03, 2011 by in Industry Insights Search Influence Alumni - 2 comments

    Marketers like us aren’t trying to figure out who specifically visited our site and did what, it’s more like an ant farm than an investigation. Instead of ineffective tools and sheer guesswork, the visitor loses a little privacy to help small business owners understand how people came to and use …
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  • Facebook Privacy – New Orleans SEO Replies to FOX8

    February 22, 2011 by in Social Media Search Influence Alumni - 7 comments

    The Skinner box that is Facebook, and particularly the games and apps that tweak and complicate privacy settings beyond the basic problems described, is ultimately something from which its users benefit. The on-first-glance underhanded data-gathering techniques are ultimately the way that Facebook serves its users, by providing content relevant to …
    Continue Reading >>

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