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In Press Releases We Trust: Why They Matter More Than Ever in the Fake News Era
Cision, an ever-growing resource for media and businesses, released their 2018 State of the Media report, which is based on a survey of journalists globally. Over 1300 journalists responded from six countries, 48% of which work in print (newspaper and magazine), and most of which no doubt have an online …
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NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases
Search Influence has done a little blogging about press releases in the past, but now it’s time to kick things up a notch—or 16 billion notches. According to the American Society of Plastic Surgeons, Americans spent roughly $16 billion on plastic surgery in 2016, which is an all-time high. With …
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This Just In: Generating Topical Content for Press Releases
Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest …
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