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Why Villifying DKI Is Pointless
Dear Paid Search Advertisers, This {KeyWord:fallback phrase} is not your enemy. Many veteran PPC marketers tend to vilify dynamic keyword insertions (or DKI). They usually present examples of DKI which have been obviously done by someone who is not skilled in the nuances of paid search copy writing – this …
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Google Exposed! Don’t Trust Webmaster Tools Reporting!
How much can you can trust Google data reporting tool? A SEO takes a look at Google Webmaster Tools and compares the data to Adwords Keyword Tool and actual Adwords data.
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Pay Per Click for Dummies? Hire a Professional.
Paid Search Marketing for Dummies: Don’t try saving a buck by doing your own pay per click campaign. Hire a professional – you’ll be happy you did.