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How Will AI Search Affect Paid Ads in 2026? What Marketers Need to Know
This post was updated by Audrey Reynaud on 5/6/26 to reflect current best practices. It was originally published on 6/3/25. Key Insights AI Overviews decrease paid ad performance. When an Overview appears, Google Ads CTR drops from 19.70% to 6.34%. Zero-click search is becoming part of the new norm. Over …
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