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How Will AI Search Affect Paid Ads? What Marketers Need to Know
Key Insights AI Overviews decrease paid ad performance. When an Overview appears, Google Ads CTR drops from 21.27% to 9.87%. Zero-click search is becoming part of the new norm. Some 58.5% of U.S. searches end without a website visit, elevating impression share, on-SERP visibility, and AI-referral traffic as essential metrics. …
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