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  • Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?

    November 19, 2019 by in SEO Kaitlyn Johnson - Leave a comment

    If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
    Continue Reading >>

  • What Are Good Backlinks Vs. Bad Backlinks?

    March 19, 2019 by in SEO Emily Breaux - 1 comment
    Chain and lock closing door

    Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
    Continue Reading >>

  • How to Improve Your SEO in 2019

    January 23, 2019 by in SEO Sam Merritt - Leave a comment

    In the world of SEO, it is hard for a small business to know where to start first after your website is built. Especially if, as the business owner, you have no real background as a digital marketer. Most of you are familiar with the famous line from Field of …
    Continue Reading >>

  • How Small Businesses Can Build Quality Backlinks in 2019 and Beyond

    January 10, 2019 by in SEO Sarah Spencer - Leave a comment
    A man at a desk representing the marketing strategies of Search Influence in New Orleans, LA

    Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
    Continue Reading >>

  • Why Link Building Is Important for Dentists

    June 23, 2016 by in SEO Search Influence Alumni - 4 comments

    Another Day, Another Molar Up until last year, I had gone to the same dentist since I developed my first tooth, maybe before. Once a year, I would visit the office, get a nice teeth cleaning, and pick out a prize. I might be in my twenties but, dangit, I …
    Continue Reading >>

  • YUUUGE Link-building Opportunities for 2016 and Beyond

    March 22, 2016 by in SEO Search Influence Alumni - Leave a comment

    In the SEO world, we say, “a link is like a vote.” The idea being the more links you have, the better. There was a magical time when it didn’t matter where the links came from or how many links came from one source. In a sense, all votes were …
    Continue Reading >>

  • Five For Fridays: How To Get Yourself an Assistant, Get Rid of Spammy Links, and Go Evergreen!

    December 19, 2014 by in News Search Influence Alumni - Leave a comment

    1. Think Like a User – Search Engine Land Sometimes we can get so caught up in trying to get attractive links that we forget why we are writing a piece of content in the first place. We try so hard to get people to read it that we fail to remember …
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  • Five For Friday: Google Language 101 – Metas, SEO, & Link Building Without Content

    December 12, 2014 by in News Search Influence Alumni - Leave a comment

    1. Link Building Without Content Creation  – Search Engine Journal A common misconception about link building is that content creation is a necessary part of it. While new content certainly helps, Jon Ball recently posted an article arguing that updating content is not always necessary, especially for small businesses that lack …
    Continue Reading >>

  • A Tale of Two Strategies: PR & SEO

    December 04, 2014 by in SEO Search Influence Alumni - Leave a comment

    Last month, I sat in on a webinar with a few fellow Influencers about how to integrate PR into SEO strategy. Given that I used to work in PR and am constantly looking for ways to combine the two industries, attending this was a no-brainer. Integrating SEO & PR Best …
    Continue Reading >>

  • Five For Friday: Paging Dr. Google, Panda 4.1 Is On The Loose, And More!

    October 17, 2014 by in News Search Influence Alumni - Leave a comment

    1. Google Gets a Medical Degree -Mashable In what may prove to be the coolest Google project all year, reports have surfaced that the search engine plans to implement a feature to their already lauded Helpouts initiative. The new project will attempt to take health-related symptomatic searches and connect users …
    Continue Reading >>

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