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  • How to Prompt Customers to Leave High-Quality Reviews That Influence SEO

    November 12, 2020 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Amanda Ball - Leave a comment
    Graphic of a hand using a tablet to read online reviews of a business

    Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
    Continue Reading >>

  • 6 Methods For Healthcare Providers To Turn Great Service Into Great Reviews

    January 22, 2015 by in Industry Insights Search Influence Alumni - Leave a comment
    Online Reviews Icon Image - Search Influence

    As society continues to evolve into a highly mobile culture, we see how heavily online reviews influence the selection of a practice or practitioner. In fact, among patients who look for online reviews of doctors, an estimated one-third reported choosing a physician based on good ratings, according to a national survey published in …
    Continue Reading >>

  • Five For Friday: Tweets Within Tweets, Foursquare Gets A Facelift, And More!

    August 08, 2014 by in News Search Influence Alumni - Leave a comment

    1. Personal Preferences Killed The Check-In -Mashable Once upon a time, Foursquare made “checking in” at a location cool. But as of its latest update on Wednesday (8/6), the app has completely removed that feature. Now, those who want to broadcast their location to their social media spheres can do …
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  • Getting Hands On With The New Google My Business

    June 11, 2014 by in SEO admin - 2 comments
    Google My Business Logo at Search Influence

    Today, Google launched Google My Business. This new, more intuitive Google Places serves as a one stop shop for small businesses to do the normal Google Places work like updating business info, adding photos, connecting with customers through Google Plus posting, and staying on top of reviews. They also launched an …
    Continue Reading >>

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