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  • Real World Considerations for Google Analytics E-commerce Tracking

    January 20, 2020 by in Marketing Analytics David Fransen - Leave a comment
    Money falling around computer trying to set up e-commerce tracking

    It’s 2020, and there’s no shortage of instructional guides to setting up Google Analytics Ecommerce Tracking on your website. If you’re looking for detailed technical information on setting it up yourself, there’s no way I would ever outdo Simo Ahava’s guide to setting up Google Analytics Enhanced Ecommerce Tracking in …
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  • Free Search Tools to Find the Best Deals for Black Friday and Cyber Monday

    November 27, 2019 by in Industry Insights Paula Keller French - Leave a comment
    Person shopping using mobile device during Black Friday

    Ariel Tusa, Account Supervisor at Search Influence, kicked off the holiday shopping season by sharing online shopping tips with WVUE. Make the most out of your Black Friday and Cyber Monday with these money-saving tools: SlickDeals: Find the best in-store or online prices for items on your list. Users can …
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