This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Behind the Scenes: How Social Media Is Being Used in the Local Film Industry
Unless you have been living under a rock for the past ten years or so (and not just any rock, but one without TV or Netflix), chances are you have watched a movie that was filmed here in New Orleans. The city – and the state as a whole – …
Continue Reading >> -
Big Results Can Come in Small (SEO) Packages
Many small businesses fear that because they don’t have millions of marketing dollars at their disposal to build their SEO campaign, they simply won’t be able to compete with large corporations. However, there are many SEO tactics small businesses can employ to level the playing field and compete against large …
Continue Reading >> -
Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
Continue Reading >> -
Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
Continue Reading >> -
On Social Entrepreneurship and Social Media – Interview with Alexandra Ernst of Project Pangia
A year and a half ago, Project Pangia was born from the mind of Alexandra Ernst. After graduating from Loyola University New Orleans and working with The Walt Disney Company, she set out to create a business of her own. Having a passion for travel, meeting people, and social change, …
Continue Reading >> -
New York Hotel Fines $500 For Negative Online Reviews. How Can They Fix It?
A Hudson, NY hotel has a perplexing way of dealing with bad reviews. According to Page Six, instead of using bad reviews as constructive criticism, the hotel charges wedding couples $500 for each bad review their guests post online. “Please know that despite the fact that wedding couples love Hudson and …
Continue Reading >> -
TUTORIAL: A Google Gem That’s Trending Near You
My clients frequently ask me how long it takes to rank higher on Google search page results. I explain that the process is gradual and not guaranteed due to a number of factors, such as the 200 plus “signals” that make up Google’s algorithm, the time it can take for …
Continue Reading >> -
Google Instant Verification Passes The Sentence & Swings The Sword
On July 31st, Google rolled out an instant verification option for local businesses that have already verified their websites with Google Webmaster Tools. There is, however, very specific cases. As the Google support page linked above states, it’s important to note “that some business categories may not be eligible for …
Continue Reading >> -
5 for Friday – Google SSL Warnings, Twitter & Amazon Collab, and more!
1. Twitter and Amazon Link Up, Add Items To Your Shopping Cart With A Single Tweet – Buzzfeed Amazon is using Twitter to drive sales with the new #AmazonCart feature. This may be a major breakthrough for ecommerce businesses. It’s super simple: The business tweets out a link for a …
Continue Reading >> -
Why I Hate Your Website: A Guide to Good Web Content
Hopefully you’ve read some of our other great blogs on sharable content and you’re sending out all those valuable signals that lead people back to your website. These leads are great and all, but what good are great signals and roadmaps if they lead you to something… disappointing? Imagine your …
Continue Reading >>