Read This! — November 2011

November 15th, 2011 by Search Influence Alumni

One of the main purposes of our weekly 5 For Friday posts is to highlight weekly news stories that are funny, idea-provoking or just plain interesting. In this brand-new blog series, we’ll be publishing a monthly roundup of links that directly pertain to you and your business. With these tips and tricks, you can promote your online presence and make your social media profiles sing. DIY tactics can have big results! Without further ado, check out these handy posts and articles:

Build a Better Blog: 11 Valuable Tips to Successful Blogging
Do you run a blog for your business? If not, you should consider it: fresh content is good for your site on a purely technical level, encouraging higher search engine rank and favorable results from site crawlers, and thoughtful discussion about your sphere of business engages your fans and provokes stimulating discussion. Click here to find out the 11 steps to a more productive and fruitful blogging career.

3 Reasons Why You Should Be a Formulaic Blogger
Decided to start a blog for your business? Great –but there’s the pesky question of what to write about. Read this informative piece to discover why “formulaic” isn’t always such a dirty word.

12 Tips For Using Press Releases In Local Online Marketing
Press releases can be powerful promotional vehicles that can help you generate buzz around your brand, no matter how local your business is. Search Engine Land’s Chris Silver Smith gives an effective overview of the benefits of these social media-friendly publicity pieces, followed by an exhaustive list of ways to make sure you’re getting the most out of yours.

How To Post Your Google+ Feed To Facebook And Twitter
Are you one of the many business owners that have flocked to Google+’s newly-available brand pages? If you’re ready to start networking using the powerful tools available to G+ users, but aren’t quite ready to give up the more established Facebook and Twitter feeds (not to mention the fans you’ve accumulated on those networks), never fear: this handy guide will show you how to integrate your G+ updates to post to your other accounts without a hitch.

Google Places Basics: Two Business Listings Or One?
Diversity is the name of the game in contemporary business, and it’s not uncommon for establishments to offer a few different services — even under different names — under the same address. While it might seem tempting to set yourself up with a new Place Page or three to differentiate between these disparate services, Mike Blumenthal has the skinny on how you can do better.