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The Search Influence Life: A Six-Month Update
I’m coming up on the six-month mark here at Search Influence, and in these last six months, I’ve come to really enjoy this company. I’ve always been rather picky about where I work, as I like an atmosphere that encourages learning and team work. I believe in positive reinforcement for …
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Attention Small Business Owners! We’re Hosting a Complimentary Online Marketing Seminar.
Search Influence is hosting a complimentary Online Marketing Seminar as part of New Orleans Tech Week to help a limited number of New Orleans businesses grow their online presence and attract new customers. SI online marketing experts will teach seminar attendees the basics of search engine optimization (SEO), social media …
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What’s Wrong With Facebook Cover Photo Reach?
Facebook announced a new version of News Feed way back in March 2013 and emphasized that decreasing clutter and increasing images were the company’s top priorities. Months later, some of the highly touted features have still not rolled out to all site users. However, one change was made almost immediately: …
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Influencer Spotlight- Rafiq Mandal: Many Sigils, One Purpose
Today I had the wonderful opportunity to sit down with fellow production department Influencer Rafiq Mandal and learn a little more about him. One of the most interesting things I learned about Rafiq is that he has a pet bearded dragon named Falcor (for all you The NeverEnding Story fans …
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6 Tips for Preparing for a Job Interview
Searching for a new job can be a daunting project for most people. First, you must figure out what types of opportunities that you are qualified for interest you. Then, you need to create a resume that sells your skills and craft a cover letter that not only outlines why …
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What I’ve Learned in a Year of SEO
The year 2012 was a big milestone for me with many life changing events. I got married, moved across the country from Arizona to Louisiana, and I started a new job at Search Influence. Over the past year I have learned many things about New Orleans, life, marriage and the …
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Remember that Google Update?
As all you SEO-ers know, at the end of May 2013, Google released a significant update to the ranking algorithm. Many businesses saw a complete shift in their rankings. Google stated the update was an attempt to minimize multiple listings for one website and give preference to bigger brand presence. …
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Anatomy of a Great Business Tweet
On Twitter, you only get 140 characters to make an impression. With so little room to spare, how do you come up with tweets that engage your followers, get retweeted, and generally contribute in a positive way to your social marketing efforts? While there’s no one right way to compose …
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Pinterest announces “promoted pins”
Yesterday, Pinterest’s CEO Ben Silbermann announced on the company blog their first move toward running ads on the social bookmarking platform. Pinterest will be “promoting” select pins, and the ads will start appearing in the coming weeks in the search results and category feeds. Currently no businesses are paying for …
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Why Google Should Be Your Priority
You already know why Google is king of the Internet, but you may still be hung up on those significantly lower search traffic numbers from Yahoo and Bing. As I find myself saying on a fairly frequent basis, while it is certainly imperative to monitor your performance on other search …
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