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Two New Hires Join Search Influence
Kayla Fletcher and Mildred Padilla recently joined our team at Search Influence. Kayla Fletcher Kayla is our newest Junior Internet Marketing Assistant. Born and raised in New Orleans, she is currently a senior at the University of New Orleans, studying English with a concentration in Creative Writing. Prior to Search …
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How to Leverage Pokémon Go to Drive New Sales for Your Business
From the first time I booted up Pokémon Blue in my Gameboy Pocket way back in ‘98, I dreamed of being the very best—like no one ever was. Fast-forward to July 7th, 2016, and we all actually live in a Pokémon World. Once Pokémon Go was released, it quickly smashed …
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Top 5 Search Influence Blogs from July 2016
If you are like many of us at Search Influence, you took a few days off last month to enjoy the summertime. Now that August is here, you may have a few minutes to catch up on your reading. Here are our top five most read blogs from July. 1: Search …
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What Is Canonicalization and How It Helps You Get Found Online
For those who are unfamiliar, canonicalization can be an intimidating, seven-syllable term. Fear not—it’s nowhere near as complex as it sounds, but it is definitely important, particularly in terms of helping your business get found online. Defining Canonicalization When it comes to SEO, canonicalization refers to normalizing multiple URLs by …
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Local SEO: How to Clean up Citations for Better SERP Visibility
Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
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How Can Facebook’s New Profile Layout Affect Your Business?
Facebook recently rolled out a new layout for business pages and the marketing implications could be more than initially meet the eye. Profile Picture Positioning We’ve all seen clever interactive cover photos with the overlapping square profile image on the standard desktop site. A drink from the cover photo is …
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Search Influence Reviews: Here Are 5 of the Best Bars We Visit After a Long Day at Work
Sometimes it takes having a drink in hand to start the weekend off right, but it helps to know the best places first. Luckily, we have a few pretty good ideas on where to go to eat, cut loose, and relax after a long week at work. Erin Rose There’s …
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Search Influence Partners with YouthForce NOLA for Second Summer
For the second summer, Search Influence has partnered with New Orleans-based YouthForce NOLA, a career readiness organization developed by “Educate Now!” that helps match students with local businesses in order to offer real world work experience. According to their website, the organization aims to create “training pathways that prepare students …
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Learn How to Create a Snapchat On-Demand Geofilter to Boost Your Next Event
Who doesn’t love a good Snapchat? Whether you are the one trying to get the best shot or viewing your friend’s stories, Snapchat has become one of the most-used social media platforms by all ages and demographics today. Back in February, Snapchat announced that users could create On-Demand Geofilters for …
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Meet Our Newest Team Members
Our team at Search Influence continues to grow with these four recent new hires. Andrew Jones Andrew grew up in a small town on Mobile Bay in southern Alabama. After graduating from Auburn University with a degree in political science and English, he worked for a political polling firm in …
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