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How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
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#FreelanceFriday: Tips and Trends for Freelancing After 40 (and 50)
There is a false perception that freelancing (and the gig economy in general) is a young person’s game. But now more than ever, older individuals are making their presence felt in the freelance community. Proving that age doesn’t matter, writers and other creatives over the ages of 40 and 50 …
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Marketing to Males: How Can Your Cosmetic Surgery Practice Draw in More Men?
In a society that remains focused on physical appearance, plastic surgeons have plenty of healthy competition to appeal to the audience in their community. Because plastic surgery procedures are being purchased overwhelmingly by women—in 2016, women purchased 90.7% of plastic surgery procedures compared to 9.3% purchased by men—most marketers target …
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Home Sweet Home: Think of Your Website Like a House to Help Your Business
It’s the American dream: work hard, build your business up, start a family, and buy a house with a white picket fence. Most of us are cruising for the same kind of idyllic dream for our business as well, even if we have a harder time figuring out how to …
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5 Medical Professionals Who Use Twitter Effectively and What You Can Learn from Them
With 319 million people on Twitter and 100 million daily users, it’s clear that this social media platform offers huge potential for growing a medical practice. For doctors striving to attract more patients, 42% of individuals viewing health information on social media look at consumer reviews to guide their medical decision-making. …
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Meet Amy Cannon, Our Hardest Working Woman in New Orleans Contest Winner!
In celebration of International Women’s Day on March 8, 2017, and in the spirit of last month March being Women’s History Month, Search Influence held a contest to honor the hardest working woman in New Orleans. Local businesses and individuals were encouraged to nominate a woman who either owns her …
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Lost about LinkedIn? Here Are 7 Tips for Legal Professionals
LinkedIn was used by 467 million users in 2016. A simple search in LinkedIn showed 384,071 lawyers. Not only are these numbers worth giving LinkedIn some notice, but the B2B and B2C client acquisitions are increasing at rates over 100% each year as well. There is no longer a reason …
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#FreelanceFriday: Best Places to Work Remotely (Other Than a Coffee Shop)
This post is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. Follow us on Twitter (@SIfreelance) for more freelance-focused content—from writing tips to industry-related best practices. Everyone knows that freelancing = freedom. And one of the major draws of that freedom is the …
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We Are MAD About These Two New Influencers
Search Influence is kicking off March Madness with two new Influencers on our team. We are excited to welcome Alula Amare and Liesbeth Vigil! Alula Amare – Sales Assistant Alula was born and raised in Kenner, bruh. He went to NYU and majored in Marketing and Creative Writing. Although he loved …
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Freelance Friday: Let Stephen King Teach You How to Edit Your Own Writing
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. Consider following our Freelance Twitter account. Stephen King once said, “To write is human, to edit is divine.” Writing and editing go hand-in-hand. You cannot have one without the other. Like a novel …
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