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Freelance Friday: Spring Cleaning for Freelancers
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. For more freelance information, tips, and trends, follow us on Twitter. Spring cleaning is as ubiquitous to this time of year as April showers, May flowers, and allergies. Spring signals revitalization, a …
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Grow Your LinkedIn Network With These 3 Optimizing Tips
With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
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Grow Your Business With These 7 Digital Marketing Tactics
Members of the Search Influence team gave their insight on tried and true digital marketing strategies. These strategies apply to every industry, from plastic surgeons to attorneys, and many can be implemented across different channels of marketing. Using a mix of or all of the 7 tactics below is a …
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Site Audits and Your Business: An Introduction
Just like any portion of your business, your website requires constant maintenance to ensure that it is running as optimal as it should. It’s very well known that Google loves to constantly change their algorithm, forcing websites to adapt quite frequently or else their search engine rankings will suffer. Whenever …
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Three New Team Members Join Search Influence
While New Orleans is busy with festival season, Search Influence has hired three new Influencers. We are excited to welcome Rob Monk, Sierra Kellogg, & KD Minor! Robert Monk – Junior Software Developer Born and raised in southern Louisiana, Rob grew up building and taking apart computers and any other …
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A Day in the Life of a Sales Executive at Search Influence
Meet Bailey Colomb! Here’s a glimpse into what an average day looks like for Bailey as a Sales Executive working at Search Influence. From her favorite breakfast food (hint: think Ron Swanson) to some of her favorite perks of the job, you’ll get an insider glimpse into what it’s like …
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Follow the Numbers: Trends to Guide Your 2017 Plastic Surgery Marketing Plan
With 17.1 million surgical and minimally invasive cosmetic procedures performed in the United States in 2016, a few key trends stand out as opportunities. According to a report released by the American Society of Plastic Surgeons, patients are trending toward fat grafting, non-invasive fat reduction, and facial enhancements. These trends …
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How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
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#FreelanceFriday: Tips and Trends for Freelancing After 40 (and 50)
There is a false perception that freelancing (and the gig economy in general) is a young person’s game. But now more than ever, older individuals are making their presence felt in the freelance community. Proving that age doesn’t matter, writers and other creatives over the ages of 40 and 50 …
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Marketing to Males: How Can Your Cosmetic Surgery Practice Draw in More Men?
In a society that remains focused on physical appearance, plastic surgeons have plenty of healthy competition to appeal to the audience in their community. Because plastic surgery procedures are being purchased overwhelmingly by women—in 2016, women purchased 90.7% of plastic surgery procedures compared to 9.3% purchased by men—most marketers target …
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