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5 Strategies to Get Guests Talking and Increase Event Attendance
With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
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Join Us in Welcoming Our Newest Team Member!
We’re thrilled to welcome Emily Borne to Search Influence. Emily joins our team as a Junior Editorial Internet Marketing Associate. Meet the newest member of our team! Emily Borne – Junior Editorial Internet Marketing Associate Growing up in the suburbs of New Orleans, Emily often imagined working in the heart …
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Five Surefire Signs Your Online Reputation Needs Work
A bad reputation is terrible for business, and yet online reputations are difficult for many business owners to fully understand—much less control. When a customer is upset in your restaurant or store, it’s relatively easy for a manager to handle the situation in person. Problems with online branding can be …
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WordPress vs Google Sites: Why You Should Be Using WordPress
WordPress is by far the most popular website management system in the world and shows no sign of slowing down at all. What started in 2003 as a PHP and MySQL based open source software has turned into a community of millions of users worldwide that all collaborate to make …
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Search Influence works to shrink the gender wage gap
“According to the National Partnership for Women and Families, Louisiana has one of the widest gender pay gaps in America. Women in Louisiana are paid 68 cents for every dollar paid to men, amounting to an annual wage gap of $15,898.” A Princeton study that was focused on Denmark finds …
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Drive-thru Walmart Pickup opens in former Whitney Bank, powered by online ordering
A drive-thru only Walmart Pickup is set to open in a former Whitney Bank in Metairie, LA, immediately outside New Orleans. It’s been a somewhat quiet effort that went largely unnoticed until the location appeared as an option on Walmart.com, stating it’s opening today, January 12, 2018, and as the …
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“Today in” Facebook feed highlights local news and events
Facebook has launched, in a small number of locations, a new “Today in [location]” feed. “Today in” will algorithmically identify news and events from the users specified location. For now, the feature is only available in: New Orleans, La.; Little Rock, Ark.; Billings, Mont.; Peoria, Ill.; Olympia, Wash.; and Binghamton, …
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#FreelanceFriday: What Freelancers Need to Know Before, During, and After Doing Their Taxes
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. It’s the end of yet another year. Mixed in with all the holiday celebrations is a sense of closure on the …
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Search Influence Welcomes Two New Account Managers
Search Influence welcomes two new account managers, expanding our team of experts offering personal service and trackable results for our clients. Leslie Williams – Account Manager A New Orleans native, Leslie graduated from Louisiana State University with a Bachelor of Science in Marketing as well as her MBA. Previously, Leslie …
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Repurpose, Recycle, Reuse: How to Extend the Life of Your Content
Just as nothing on the internet ever truly dies, how a tweet can survive long past its creation and subsequent deletion, or how a web domain created twenty years ago can still exist, albeit in an updated version of its once pixelated visage, your content should never fade into obscurity. …
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