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Get the Most Out of Your Website With These Essential Google Analytics Metrics
In today’s world, having an online presence is essential to business. With 27,378,962 live websites currently using Google Analytics, most business owners have heard of Google Analytics. But simply knowing about Google Analytics isn’t enough. Learning how to use the platform can provide business owners with insight into targeted audiences …
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7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019
Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
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How Voice Command Is Changing SEO
Most marketers are familiar with the shift from laptop and desktop computers searches to mobile searches. Statista reports that searches performed on mobile devices have continued to grow in recent years, with mobile devices making up 55 percent of all organic search engine visits in the United States in the …
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The Best and Worst of Super Bowl LIII Ads – Jordan Polhemus From Search Influence on WWL
Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint. Check out her insights on: Which ads scored and which fell flat Recent trends in brand messaging and inclusive marketing Super Bowl commercials never fail …
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How Do I Get My Business on Google My Business?
Google My Business is a free tool offered by Google that lets business owners create a listing for Google Maps and Google Search. Google My Business (GMB) also offers the ability to manage your listing in many ways, but the first step is to get listed. So, how do you …
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SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs
SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
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Understanding Facebook’s Algorithm – Ariel Tusa from Search Influence on WDSU
Ariel Tusa from Search Influence joins Christina Watkins on WDSU! She shares some knowledge about: The Facebook Algorithm Tips for tailoring your feed to show the types of posts you WANT to see These tips can be helpful for your personal Facebook page, as well as your business’s Facebook page. …
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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What Is Domain Authority & Why Does It Matter?
Your website has been live for some time. You’re past the development stage, so now you’re starting to think about the nitty gritty side of its performance. What does Google think of your content? Are your pages valuable? Why is your site ranking below competitors in search results? Your website’s …
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CCPA and Political Ads: What You Need To Know and Why It Can’t Wait ‘til 2020
The recently-passed California Consumer Privacy Act and proposed changes to political ads will change the digital marketing landscape in 2020. I know what you are thinking: 2019 just started, why should I already be concerned about complying with new rules and regulations that go into effect in 2020? As many …
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