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The New Facebook News Feed – What Brands and Users Need to Know
Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An …
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5 Content Mistakes to Avoid
You work hard to promote your business, providing your clients with the best services and customer experience possible. However, in order to develop a loyal customer base, it’s necessary to first attract potential clients who may be interested in the services that you offer. This often begins with their first …
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What’s Everyone Yelling About?
First a caveat, I am not a psychologist, but we’ve all felt the urge to ask the question “Why Is Everyone on the Internet So Angry?” The article linked here addresses the cultural pressures on the individual that may result in the bombastic tirades we often see on message boards …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. How does social media affect your SEO? – Search Engine Journal Does Google really pay attention to social signals? As more and more users share content through social networks, Google is taking note to what gets shared and has even trying to capitalize on that by starting Google+. Some …
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WTF Facebook?
On Friday, I received an email from Facebook regarding their Page Insights. My initial reactions were “Great! They’ve finally realized how horrible their reporting system is and are making changes!” Boy, was I wrong. The email in its entirety is below, but the man gist is that they have been …
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Surprise Oscar Winner: jcpenney’s #YoursTruly Real-Time Marketing Campaign
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media. The goal of the Oscars campaign was to grab new viewers and continue to update their more-than-outdated, less-than-classy image. To begin, their …
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5 for Friday — Links, Stories, & Posts for Your Weekend
How Brand Came to Dominate Google’s Relevancy Algorithm – SEO Book Google CEO Eric Schmidt has said, “Brands are the solution, not the problem.” Going all the way back to 2003, this infographic details the timeline of Google’s preference for brands in rankings, even going into some high-profile companies using …
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Don’t Be ‘That Guy’…Top 5 Networking Faux Pas
Whether or not you are in a business development or sales role, networking is a great way to get your company’s name out there and put a face with the brand. Yes, I mean face to face networking, not “liking” posts on Facebook. My personal experience with networking over the …
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Has the Internet Made Us Lazy?
It’s no doubt that the Internet and search engines have drastically changed many aspects of contemporary life. The way people act, think, and speak have all been dramatically affected by the innovations of the Internet and search engines. In our line of work, we see the great benefits search engines …
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