Google Goes InZayn: How Malik’s Different Direction Broke the Internet
May 5th, 2015 by
Unless you’ve been living under a rock, you probably know by now that Zayn Malik has left One Direction. This was news that affected not only fangirls like myself and some coworkers, but also the world. On March 25, 2015, the news broke, and the Internet went into a frenzy.
According to Google’s trending searches on March 25, more than 1 million searches were made related to his departure.
Between the desperate tweets of devastated fans, tearful Tumblr reactions and tributes, dads completely trolling their daughters, and millions of Google searches, it’s clear that Zayn dominated the search engines and the Internet that day.
@presley_breigh We mean no harm… just love! 🙂 Trying to get smiles during these difficult times.
— J-Si Chavez (@JSi5) March 26, 2015
*quietly weeps about Zayn* pic.twitter.com/RjN7voQpyU
— Spencer Althouse (@SpencerAlthouse) March 25, 2015
Using Google Trends, we are able to see how his searches progressed over time throughout his 1D career:
Google Trends is a great tool to find out what people are searching for at a given moment in time. You don’t have to be a complete fangirl to check it out, either. Businesses and marketers alike can use this tool to research and leverage relevant search topics for ideas on content, videos, infographics, etc.
Or, if you’re a fangirl like me, feel free to use the tool for things of utmost importance, like figuring out which One Direction member gets searched most often. Let’s be clear about one thing: Harry is steadily searched more than Zayn, minus the spike during his attempt to abandon his fellow band members and launch a solo career in March. It’s an outrage.
Please comment on how Google Trends helps your day-to-day life and/or if you were one of those who were affected by Zayn leaving One Direction.