This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Social Media Education and News
-
Sponsored Stories: Bad News Or The Next Big Thing?
Last week, Facebook announced its new ad unit, Sponsored Stories. With Sponsored Stories, advertisers will now have the ability to utilize user actions – such as Places check-ins, “Likes”, Page posts and even actions in custom Apps within their Facebook ads.
-
Lab organs and keg-stands: practicing smart online image branding
A Kansas City nursing student recently sparked controversy by posting a Facebook picture of herself with with human placenta in the context of a lab dissection. Doyle Byrnes, a 22-year-old senior, appears smiling broadly and leaning over the specimen while wearing scrubs and a stethoscope, with no visible shenanigans or …
Continue Reading >> -
foursquare Gets Fancy with Photos & Comments
foursquare tries to stay relevant by including photo and comments, too bad Facebook is closing in on them with their fully integrated check-in services.
-
Merging Facebook Places with Facebook Fan Pages
For those businesses that have taken advantage of Facebook Fan pages, brace yourself for some upcoming changes. Facebook Places, the network’s location-based service, now allows Fan Pages to merge with their “Place” page. This “Place page” is usually generated from information collected from the internet, particularly other location-based services such …
Continue Reading >> -
Are
Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our …
Continue Reading >> -
New Study Suggests Using Facebook for Business Promotion May be Ineffective… We Suggest Otherwise
A recent study conducted by software and website training company Intellimon has revealed some fairly eye-opening findings about the use of social media in traffic generation for online businesses. They surveyed over 4,000 online business owners earlier this year and the results surprised everyone, including those conducting the study. 67% …
Continue Reading >> -
Facebook Groups- Old feature, new announcement
Yesterday afternoon, Facebook head Mark Zuckerberg announced a “simpler way to communicate with the whole family” by upgrading the long forgotten Groups feature. While what used to be Groups became Pages as Facebook became more of a marketing platform than something for giddy college students to waste time on, the …
Continue Reading >> -
Google Me vs. Facebook: Coming this Fall to a Social Network Near You
The rumors are true. Google wants to challenge Facebook. You may have heard over the past few months from news sources and blogs (like this one which I’m sure you guys all read all the time) that Google was looking to add a social networking aspect to its plethora of …
Continue Reading >> -
Increasing Facebook Ads Performance with Images
Three methods on how to increase your CTR and leads with ad image selection in Facebook.
-
The Whopper Sacrifice on Facebook is Finally Sacrificed
Not enough people know about sweet little pieces of code that run on your web pages that show you how many people came to visit your site, where they came from, how long they stayed, and how many of those visits converted into actual dollars. Sure, Google Analytics might not …
Continue Reading >>