Social Media Education and News

• The Notorious IPO – Like The Future For Social Networking?

  October 16, 2012 by in Social Media Search Influence Alumni - Comments Off on The Notorious IPO – Like The Future For Social Networking?
  

  To paraphrase whomever The Notorious B.I.G. was paraphrasing in 1997, it would appear that the new financial expectations levied upon social media platforms are about to start making life much more complicated for users, advertisers and entrepreneurial site designers alike. You’re now looking at me almost as if there’s no …
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• 3 Reasons Your Company Should Be On Instagram

  October 04, 2012 by in Social Media Search Influence Alumni - Comments Off on 3 Reasons Your Company Should Be On Instagram
  

  We all know by now that a social media presence is essential to your company’s marketing strategy. Whole new strategies on how to best use the various networks are being developed every day. Though it may seem like only yesterday your business’s Facebook account was the only one you needed …
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• How To Use Facebook Timeline To Promote Your Business

  September 13, 2012 by in Social Media Search Influence Alumni - 1 comment
  

  While many users have opted to cling to the traditional Facebook design for as long as possible, all users are currently being forced to jump on the Timeline bandwagon — whether they like it or not. At this point in the game, though, the majority of users have been using …
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• SI Social: How the iPhone 5 Could Change the Social Media Landscape

  September 05, 2012 by in Social Media Search Influence Alumni - Comments Off on SI Social: How the iPhone 5 Could Change the Social Media Landscape
  

    Oh, Apple. You and your sexy marketing campaigns. You know that we love all that sleekness, those stark white backgrounds. And do I need a new phone? Nope; my iPhone 4 still works just fine (albeit a little slower than it did when I bought it a year and …
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• Hurricane Isaac & Social Media: Not Just For Memes & Self Portraits

  September 04, 2012 by in Social Media Search Influence Alumni - Comments Off on Hurricane Isaac & Social Media: Not Just For Memes & Self Portraits
  

  What were we to do? Hurricane Isaac is raging outside our doors, winds ripping down the street at 100 miles an hour, suddenly our power dies and our city goes dark. New Orleanians are trapped inside our homes without a way to connect to the outside world. At this point …
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• Having Your Cake and Eating It Too: A Step-by-Step Guide To Scheduling Updates In Facebook

  August 28, 2012 by in Social Media Search Influence Alumni - Comments Off on Having Your Cake and Eating It Too: A Step-by-Step Guide To Scheduling Updates In Facebook
  

  A few weeks ago I wrote a blog post about how I had found the new Facebook scheduling tool improved EdgeRank for pages. The blog analyzed the significant gains we’ve seen in clients’ reach and interaction since we began using the tool rather than scheduling posts through HootSuite. It seems …
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• Twitter Medium Launch: The Next Big Social Network?

  August 21, 2012 by in Social Media Search Influence Alumni - Comments Off on Twitter Medium Launch: The Next Big Social Network?
  

  Last Tuesday, Twitter founders, Evan Williams and Biz Stone of Obvious Co., unveiled a new web platform, Medium, a publishing tool where people can submit photos and text. But this ambitious new publishing tool is still a bit of mystery. Medium is still in its preview stage, and it’s unclear …
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• How To Set Up WordPress Social Metadata

  August 21, 2012 by in Social Media Search Influence Alumni - Comments Off on How To Set Up WordPress Social Metadata
  

  We couldn’t be prouder to announce that our own Doug Thomas’s video has won the SEOMoz Youtube Contest! Social metadata, the hidden content that displays your content in a correct and attractive way on social media sites, is one of the most overlooked aspects of posting a blog or article, …
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• When Did The Chicken Cross The Road? Chick-Fil-A, Facebook Foul Ups and Web 2.0

  August 14, 2012 by in Social Media Search Influence Alumni - 2 comments
  

  It’s January 1st, 1999. The Euro is established. A month later, the U.S. Senate acquits Bill Clinton of impeachment charges. Then Star Wars Episode I, Napster, Columbine. And in an article entitled “Fragmented Future,” Darcy DiNucci states that, “The first glimmerings of Web 2.0 are beginning to appear…” That was …
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• Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways

  August 09, 2012 by in Social Media Search Influence Alumni - Comments Off on Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways
  

  We’ve touched on how to put Pinterest to work for your brand in the past, but some businesses are now using the social media site in even more exciting ways. With the site’s unbelievable growth (it recently passed Twitter, Bing, and Stumbleupon in the rankings), if you aren’t using Pinterest …
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