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SEO Education and News
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Why is Google Doing That?
Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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3 Ways To Make Your Website More Skim-able
Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” I think we can expand on this and say that if your business doesn’t use the Internet to its advantage, it will not compete with those that do. This includes …
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Paying By Email with Google Wallet
If you use Gmail (and let’s be real, who doesn’t?), chances are you may have noticed a new feature pop up recently. Unfortunately, clicking the $ doesn’t mean you magically receive money. Similar to Venmo, the newly implemented Google Wallet allows you to quickly and securely send money within Gmail. …
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What’s New About the New Google Maps
This week, Google rolled out a new and improved Google Maps! With this update, many are wondering what exactly is different about Maps besides the obvious physical changes. The new design is focused on providing smarter search results immediately and making the user experience much more effortless. In this day …
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Google Introduces Helpouts
Haven’t heard of Google Helpouts yet? Don’t worry, you’re not alone. Until recently, Google’s newest venture has been fairly hush-hush, so here’s a brief overview of the product and how to become a part of it. What Is Google Helpouts? Helpouts seems to be Google’s attempt to branch out into …
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5 Things You Need To Know Before Performing A Backlink Analysis
Getting lost in the jargon of backlinking research tools is common whether you are new to SEO or have been practicing link building for a long time. However, the number of other sites that link to yours (inbound links) has consistently been a critical factor for search engine rankings. So, …
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What is this SEO Thing Anyway??
SEO is not a shortened nickname for CeeLo Green. It’s not a secret government agency either. SEO, or Search Engine Optimization, is the process of improving a website’s visibility by making its function clear to Google and other search engines. Whether you realize it or not, SEO is a big …
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3 Keys to Your SEO Strategy for 2013 and Beyond
If there was a formula for the best SEO strategy in today’s online market, it might look something like this: Content + links + social = WIN While there are no guarantees when it comes to search engine optimization, including these three ingredients in your strategy is sure to improve …
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SEO: Making it Work For You
Below you will find a webinar I did a few weeks ago that gives a very high level overview of things YOU can do to improve your presence online. Search Engine Optimization (SEO) can sound intimidating at first, but as you will see, there are many actionable items in this …
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