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Industry Insights
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Amazon Has a House Party, and Your Local Business Needs an Invite
To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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This National Small Business Week, Step up Your Online Marketing
It’s National Small Business Week—time to celebrate the successes and the insane amount of work small business owners put in. The struggle is real. You know you’re a small business owner when… …Your nightmares are about getting bad Yelp reviews. …Your social media “strategy” consists of bribing your college-aged daughter …
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Google Goes InZayn: How Malik’s Different Direction Broke the Internet
Unless you’ve been living under a rock, you probably know by now that Zayn Malik has left One Direction. This was news that affected not only fangirls like myself and some coworkers, but also the world. On March 25, 2015, the news broke, and the Internet went into a frenzy. …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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YourCompany.Sucks – Dealing with the Future of Domains
When I first read that .sucks domains would be launching in 2015, I chatted with a friend of mine about it. This friend is not in the search engine optimization industry, but he does have a website for his established local business. The whole .sucks conversation boiled down to this: …
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Getting Vocal About Buying Local: How Small Businesses Give the Big Easy its Charm
Some of Search Influence’s online marketing clients are small, local businesses that serve a neighborhood, town or region. To find out how small, local businesses impact a city as well as more about the trendy “buy local” movement, we talked to Mark Strella of StayLocal!. Power to the SMBs The real impact of locally owned, independent …
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How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]
Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
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Google & Twitter Rekindle Old Flame with New Deal
Today, I’m going to tell you a love story between two Internet powerhouses. There’s drama, there’s intrigue, and there’s a rekindling of romances. Is it for the money? Is it for the power? That’s for you to decide. You may have heard that in February, Twitter CEO Dick Costolo announced …
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Avoid Customers Crying In Your Parking Lot: A Cautionary Tale
If you’ve ever done a Google search for a business, you’ve likely seen this kind of result. And I’m sure at least once, you’ve seen this result, driven to the location, and found it to be closed. In that crushing moment, did you hear your heart beating in your ears? …
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