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Chuck Wilkins
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The Maps Pack Is Dead — Here’s What Ate It (And How to Get Found Anyway)
Key Insights AI Overviews are actively replacing traditional Maps packs for high-intent local searches, reducing visibility to a smaller set of trusted businesses. Local SEO has shifted from ranking pages to validating entities. Consistency, citations, and structured data now drive inclusion. Intent chips reveal the exact attributes Google prioritizes; they …
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AI Search KPIs: Why Traffic No Longer Tells the Full Story
Key Insights Brand influence now happens before a website visit. Discovery and evaluation increasingly occur inside AI chat interfaces, not on your site or a traditional search engine results page. Traffic reflects outcomes, not total visibility. Sessions show engagement, but they do not capture upstream exposure. Presence and citations are …
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The Future of Search Marketing as AI Search Optimization Expands Beyond Google
Key Insights Search no longer lives in one place. Today’s search behavior spans Google, Reddit, YouTube, social platforms, and AI tools. AI is now the connective tissue of search. AI systems increasingly synthesize answers from multiple platforms, meaning visibility depends on where your content exists, not just how your website …
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Higher Education SEO Checklist for Nontraditional Programs
Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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AI-Powered Search Is Here — Why It’s Time to Invest in SEO
Key Insights AI-powered search is changing how users interact with search engines, reducing visibility and click-through rates for traditional organic results. Foundational SEO tactics like high-quality content, structured data, and technical SEO remain essential for visibility in AI-generated answers. AI search tools pull information from multiple sources, favoring authoritative websites …
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