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Internet Marketing Blog Posts by Chuck Wilkins

Chuck Wilkins

  • The Future of Search Marketing as AI Search Optimization Expands Beyond Google

    January 26, 2026 by in Industry Insights, News, SEO Chuck Wilkins - Comments Off on The Future of Search Marketing as AI Search Optimization Expands Beyond Google

    Key Insights Search no longer lives in one place. Today’s search behavior spans Google, Reddit, YouTube, social platforms, and AI tools. AI is now the connective tissue of search. AI systems increasingly synthesize answers from multiple platforms, meaning visibility depends on where your content exists, not just how your website …
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  • Higher Education SEO Checklist for Nontraditional Programs

    October 20, 2025 by in Higher Education Marketing, SEO Chuck Wilkins - Comments Off on Higher Education SEO Checklist for Nontraditional Programs

    Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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  • AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t

    September 02, 2025 by in SEO Chuck Wilkins - Comments Off on AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t

    Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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  • AI-Powered Search Is Here — Why It’s Time to Invest in SEO

    April 14, 2025 by in SEO Chuck Wilkins - Comments Off on AI-Powered Search Is Here — Why It’s Time to Invest in SEO
    Ai-powered search graphic

    Key Insights AI-powered search is changing how users interact with search engines, reducing visibility and click-through rates for traditional organic results. Foundational SEO tactics like high-quality content, structured data, and technical SEO remain essential for visibility in AI-generated answers. AI search tools pull information from multiple sources, favoring authoritative websites …
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