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Brandt Arceneaux
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How to Target Adult Learners and Non-Traditional Students With Digital Advertising
Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
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Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?
If you are as enthusiastic about Facebook advertising as the nerds at Search Influence, then 2019 was an exciting year for you. Among other developments, Facebook made some major changes to their targeting options, beginning in the Spring with new requirements for Special Ad Categories like housing, financial services, and …
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Nine Reasons Facebook & Instagram Ads Are a Powerful Combo
If you asked someone to name a social media network five years ago, their answer would probably have been “Facebook.” But in 2019, there’s an entire social media ecosystem with distinct content, styles, and user groups. Facebook continues to dominate, but with such a dynamic social media landscape, who knows …
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Sad That Google’s Retiring Average Position? Here’s How You’ll Be Better Off
As Google has grown into an advertising powerhouse, it has created and improved ad performance metrics. After all, why would advertisers stick around without actionable data for boosting performance? Average Position is one metric that has been around since the launch of AdWords in 2000. You, like many other advertisers, …
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