The October Influencer: Reddit, New Search Data, and Our Upcoming Events
November 2nd, 2026 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!
The Future of Search: SEO and AI Impacts Explained
CORY AGULAR | 21-MINUTE READ
AI search is changing how your target audience finds information online. Learn about how to optimize your SEO strategy to make sure you’re the answer they find and choose.
Brand New Data: Research Study Launch
Search Influence Senior Living Search Behavior Report
We surveyed 300 families searching for senior living to see how AI is changing which communities they call, tour, and choose. Get the full data to inform your strategy.
White Paper Launch
Search Influence Releases SEO & AI Search Workbook for Higher Education Websites
Build your foundation for Google and AI tools with our free interactive workbook. Benchmark your site, see how AI describes your programs, and finish with a prioritized action list to build the fundamentals of an AI search strategy for your institution.
Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
WILL SCOTT | 13-MINUTE READ
Marketers keep hearing they should be on Reddit, and most aren’t sure where to start. Hear from CEO and AI search expert Will Scott on how to capitalize on Reddit. Learn how to build a Reddit marketing plan, how Reddit AI citations work, and why brands should treat the platform as part of their GEO and AI visibility strategy.
Just Announced: Webinar with UPCEA and AI Search Strategy Lab
How Prospects Use AI to Research and Choose Programs
Join UPCEA and Search Influence to uncover the data behind our How Prospects Search in 2026 research study. Discover how prospects use AI at each stage of their search, and learn from the AI search experts what it takes to be the program they find and choose.





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